Year Client CATEGORY 2023 Extra Butter india Packaging, Identity, Apparel Design
A collector's edition release timed to the Cricket World Cup 2023, the collaboration reimagines cricket heritage through contemporary streetwear. The sweater weaves traditional cable-knit patterns from classic cricket uniforms into a modern silhouette, while the packaging draws from vintage Indian cricket club locker rooms, grounded in the iconic blue of the national team. The release was rounded out with curated memorabilia: a commemorative postcard and a season ball with a custom holder, together building a complete object around the sport's cultural weight.