Calentón Hot Sauce
Year CATEGORY
2024 Branding, Identity, Packaging
Calentón is a premium Mexican hot sauce brand repositioning itself as a cultural daily staple rather than a specialty item. The logo draws from Mexican hand-lettering tradition, built on fluid continuous strokes with dramatic swashes that carry the brand's heat and energy. The broader visual system pairs a fiery palette of reds, oranges, and pinks with a modern re-interpretation of papel picado as an ornamental bottle border, weaving in chilli and skull motifs native to the form. A transparent glass bottle lets the sauce's red become part of the design, finished with a wooden cap that holds the handcrafted quality together.