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Daily Objects x Extra Butter

Year Client CATEGORY
2023 Extra Butter India Identity, Packaging

In collaboration with Daily Objects, the project extended Extra Butter's visual identity across an everyday product range.
Two distinct design directions anchored the collection, a dense chaotic sticker bomb pattern and a refined silver chrome
brandmark, applied across laptop sleeves, phone covers, and totes. The result is a lifestyle collection that moves between
maximalist and minimal without losing coherence

Citimall x Extra Butter

Year Client CATEGORY
2023 Extra Butter India Branding, Apparel Design

Citi Mall was a collaboration built around a moment, giving an emerging boy band their first real platform. Extra Butter hosted a live music event that brought the group directly to their audience, and the project extended into a full merch suite designed around the occasion. Posters and T-shirts anchored the visual identity, creating a collectible around the event itself. The work had to feel credible to a young fanbase while staying rooted in Extra Butter's aesthetic, merchandise as memory and a debut worth dressing for.