About

Currently pursuing an MFA in Graphic Design at the Maryland Institute College of Art, I'm a visual designer with roots in Mumbai's marketing and advertising industry.
With experience across global agencies, in-house brand teams, and independent client work, my practice spans visual identity, motion design, and art direction, shaped by a pivot from client strategy into craft and a curiosity for where storytelling meets systems.

Contact

simranmeshram15998@gmail.com
Instagram
Linkedin

Experience

Extra Butter India
2023-2024
Art Director

Led end-to-end visual production for a private streetwear label, directing graphics across apparel, accessories, and campaigns for global partners including Adidas. Drove brand identity development in collaboration with cross-functional teams, overseeing creative from concept through delivery, including art directing promotional photoshoots with photographers and videographers.

The Glitch- VMLY&R
2022
Visualiser

Executed design across multiple global FMCG brands — including TRESemmé, Pond's, Vaseline, Lux, and Acnesquad producing e-commerce and social media assets from concept to final delivery. Managed campaign timelines across simultaneous briefs, ensuring consistent quality and on-time output within a fast-paced agency environment.

Freelance (StudioBySerendipity)
2021-2023
Brand Designer

Built an independent design practice from the ground up, growing a public-facing body of work that attracted a consistent client base and industry recognition. Delivered commissioned brand projects across identity, digital, and visual communication — balancing creative autonomy with real-world client briefs.

Publicis Groupe
2020-2021
Account Executive

Supported digital campaigns for Maybelline and L'Oréal Paris across promotions and e-commerce, contributing to ideation, content strategy, and viral marketing. Served as a key point of contact for client communication and asset delivery across multiple ongoing campaigns.

Economic Times
2020
Social Media Trainee

Owned copy across LinkedIn and Instagram for a full calendar of live and upcoming online events, while managing daily platform operations and audience engagement to drive consistent reach growth.

MullenLowe Lintas
2020
Public Relation Intern

Managed media tracking, press releases, and pitching across lifestyle and start-up accounts. Produced monthly reviews, media dossiers, and strategic PR plans that contributed directly to new client acquisition efforts.

Vogue- Conde Nast India
2019
Advertising Sales Intern

Supported advertising strategy through monthly sales analysis and competitive research, and built detailed presentation archives for high-profile clients including Sabyasachi, Swarovski, and Chopard.

Education

Maryland Institute College of Art
MFA Graphic Design
2025-Present

Symbiosis International (Deemed University)
Bachelor in Business Administration
2016-2019